Best Practices
Anticipation and Celebration: End-of-Year Marketing Lessons from New Year’s Eve
New Year’s Eve campaigns focus on anticipation, countdowns, and celebration—perfect for energizing audiences. Examples of New Year’s Eve Marketing
– Beverage brands highlight parties and gatherings.
Scarcity and Urgency: The Psychology of Black Friday
Black Friday is one of the clearest examples of scarcity and urgency driving consumer behavior. Examples of Black Friday Tactics
– “Doorbuster” limited-quantity deals.
Time Management for Busy Marketers
Marketers juggle campaigns, meetings, and deadlines. Students juggle classes, jobs, and activities. Time management is the bridge to success.
Content Repurposing — Work Smarter, Not Harder
Marketers don’t always need new content—they can repurpose what they already have. Ways to Repurpose Content
– Turn a blog post into a LinkedIn carousel. – Break a video into short social media clips.
Preparing for Career Fairs
Career fairs are opportunities to make lasting impressions. Preparation is key to standing out. Steps to Prepare for Career Fairs
– Research attending companies in advance.
Retargeting Ads Explained
Ever notice an ad that follows you after visiting a website? That’s retargeting, and it’s one of marketing’s most effective tactics. What Is Retargeting?
Group Projects — How to Survive & Thrive
Group projects can be stressful, but they mirror real-world teamwork. Learning how to collaborate effectively sets students up for career success.
Social Media Advertising Basics
Social media ads are everywhere. Understanding the basics prepares students and marketers alike. What Are the Types of Social Ads? – Sponsored posts (Facebook, Instagram).
