Insights and Strategies for
Brand Awareness

time management

Time Management for Busy Marketers

Marketers juggle campaigns, meetings, and deadlines. Students juggle classes, jobs, and activities. Time management is the bridge to success.

Repourposing

Content Repurposing — Work Smarter, Not Harder

Marketers don’t always need new content—they can repurpose what they already have. Ways to Repurpose Content
– Turn a blog post into a LinkedIn carousel. – Break a video into short social media clips.

Preparation

Preparing for Career Fairs

Career fairs are opportunities to make lasting impressions. Preparation is key to standing out. Steps to Prepare for Career Fairs
– Research attending companies in advance.

Retargeting

Retargeting Ads Explained

Ever notice an ad that follows you after visiting a website? That’s retargeting, and it’s one of marketing’s most effective tactics. What Is Retargeting?

Teamwork

Group Projects — How to Survive & Thrive

Group projects can be stressful, but they mirror real-world teamwork. Learning how to collaborate effectively sets students up for career success.

Social media ads

Social Media Advertising Basics

Social media ads are everywhere. Understanding the basics prepares students and marketers alike. What Are the Types of Social Ads? – Sponsored posts (Facebook, Instagram).

Overcoming

Overcoming Perfectionism in Learning

Perfectionism stalls progress. Learning thrives on progress, not flawless performance. How to Overcome Perfectionism
– Set realistic goals instead of impossible standards.

Reposition

Case Studies: Brands That Nailed Repositioning

Repositioning can revive struggling brands or open new markets. Examples of Successful Repositioning
– Old Spice shifted from dated to humorous and modern.

Listening

Why Listening is an Underrated Leadership Skill

Great leaders aren’t just talkers—they’re listeners. Why Listening Matters
– Builds trust and respect in teams. – Reveals problems and solutions others miss. – Encourages collaboration and inclusion.

Halloween

Scary Good Marketing: Lessons from Halloween Campaigns

Halloween is one of the most creative marketing moments of the year. Brands embrace fun, fear, and virality. Examples of Halloween Campaigns
– Candy brands dominate with playful, spooky ads.