Frequently Asked Questions
Frequently Asked Questions
Quick answers about working with Carissa Newton Creative—strategy-first marketing for organizations in Indiana and across the U.S.
About Carissa & Services
Who is Carissa Newton?
Carissa Newton is a seasoned strategic marketing consultant with 25+ years of experience helping brands build, transform, and scale their marketing programs across industries like insurance, financial services, technology, security, and hospitality.
What services do you offer?
Strategy workshops, brand and messaging frameworks, go-to-market plans, content strategy, SEO/AEO, analytics, and fractional CMO leadership. Execution can be handled directly or with trusted partners.
Do you provide marketing training or education?
Yes—tailored workshops, 1:1 sessions, and cohort trainings on market research, analytics, content, and AI-enabled marketing.
What industries do you specialize in?
Insurance & financial services, B2B technology, security, hospitality/restaurant, and higher education.
Working Together
How do we get started?
Book a discovery call. We’ll clarify goals, audiences, KPIs, and scope. You’ll receive a proposal with deliverables, timeline, and investment.
Do you offer fractional CMO services?
Yes—part-time executive marketing leadership to set strategy, align teams, and oversee execution without the cost of a full-time CMO.
What does your typical engagement include?
Discovery & research → strategy & roadmap → pilot sprints → measurement & iteration. Every plan is customized and KPI-anchored.
How do you measure success?
We align on KPIs (pipeline, qualified leads, CAC/LTV, organic visibility, engagement, conversion) and review performance in structured scorecards.
What are your pricing options?
Strategy intensives (fixed), project-based scopes, or monthly advisory/fractional leadership. You’ll get a transparent proposal before we begin.
Can you work with our in-house team or agency?
Absolutely. I frequently partner with internal teams and existing vendors to accelerate outcomes and reduce ramp time.
Do you sign NDAs and who owns the work?
Yes—confidentiality is standard. Upon payment, your organization owns the agreed deliverables.
Local (GEO) — Indianapolis & Beyond
Where are you located and which areas do you serve?
I’m based in Avon (Greater Indianapolis) and work with clients across Hendricks County, Marion County, and nationwide via remote collaboration.
Do you meet in person?
Yes—local clients can schedule on-site strategy sessions, workshops, or quarterly business reviews. Remote options are always available.
Search Visibility (SEO & AEO)
Can you improve our SEO?
Yes—site architecture, technical hygiene, keyword strategy, content frameworks, and authority building. I also implement FAQ/How-To schema for rich results.
What is AEO (Answer Engine Optimization), and do you support it?
AEO optimizes content for AI/answer engines and voice search. I structure concise, citation-ready answers, Q&A hubs, and schema to win zero-click answers.
Do you optimize for local search?
Yes—Google Business Profile optimization, local content strategy, NAP consistency, reviews, and location schema to improve Indianapolis-area visibility.
How fast can we see results?
Timeline depends on your baseline and goals. Strategy shifts can lift leading indicators quickly; durable organic gains typically compound over weeks to months.
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