Marketing Education
Marketing in a Privacy-First World: Navigating Data Regulations
The digital landscape, once a seemingly boundless frontier for data collection, is now being shaped by a growing wave of privacy consciousness. Consumers are increasingly aware of how their personal information is being used, and governments worldwide are responding with stringent regulations. From the landmark GDPR in Europe to the California Consumer Privacy Act (CCPA),…
Ten Things I wish I knew…
Ah, the wisdom of hindsight! It’s amazing what experience can teach you. Here are 10 things I wish I knew as an early marketer, which might help you navigate your own journey: Bonus: Don’t take yourself too seriously! Marketing can be fun and creative. Embrace the challenges, enjoy the process, and remember to have a…
The Marketing Landscape for New Grads
It’s exciting to be a new marketing grad in 2024-2025, with so many opportunities emerging! However, predicting exact salaries is tricky, as it depends on several factors. Here’s a breakdown of what you can reasonably expect, based on current data and trends: Average Starting Salaries: Factors Influencing Salary: Beyond the Numbers: Resources for Salary Research:…
Why Marketing Metrics Matter: Turning Data into Dollars
Marketers are swimming in a sea of information. Website visits, social media engagement, email open rates – the metrics are endless. But with so much data available, it’s easy to get lost in the numbers and lose sight of what truly matters. So, why should marketers care about these metrics? The answer is simple: because marketing…
How an MBA Can Make a Marketer More Valuable
Professionals are expected to stay ahead of trends, understand consumer behavior, and deliver results that drive business growth. While creativity and marketing expertise are crucial, there is increasing recognition of the value that a Master of Business Administration (MBA) can bring to a marketing career. An MBA equips marketers with the broader business acumen, leadership skills, and…