Lessons in Leadership
Stop Selling, Start Understanding: The Psychology of Business Growth
Psychology plays a vital role in the success of any business, even though its importance might not always be obvious. Understanding human behavior, motivation, and decision-making processes can significantly impact a business’s ability to connect with customers, manage employees, and achieve its goals. Here’s why: 1. Understanding Consumer Behavior: At its core, marketing is about…
The Art of Adaptability and “Rolling with the Punches”
Marketing plans are essential, but reality rarely follows the script perfectly. In the work world, marketers constantly face unexpected challenges: How This Translates to Real-World Skills: The Bottom Line: While a formal marketing education provides a solid foundation, the real world is a dynamic and unpredictable teacher. Developing the ability to adapt, improvise, and “roll…
Ten Things I wish I knew…
Ah, the wisdom of hindsight! It’s amazing what experience can teach you. Here are 10 things I wish I knew as an early marketer, which might help you navigate your own journey: Bonus: Don’t take yourself too seriously! Marketing can be fun and creative. Embrace the challenges, enjoy the process, and remember to have a…
Honoring Veterans Day: Lessons in Leadership and Strategy
Today, we honor the brave men and women who have served our country. Their dedication, sacrifice, and commitment to duty are an inspiration to us all. As we reflect on their service, it’s worth considering the valuable lessons we can learn from the military, particularly in the realm of marketing. At first glance, the battlefield…