Carissa Newton Creative
Unleash the Power of Google My Business: Your Ticket to Local SEO
In today’s digital landscape, where consumers turn to Google for everything from finding the nearest coffee shop to researching complex services, your Google My Business (GMB) profile is your storefront to the world. It’s a free and powerful tool that can significantly boost your local visibility and drive customer engagement. Here’s how to leverage GMB…
Guarding Your Digital Fortress: Online Reputation Tips
Your online reputation is your most valuable asset. A single negative review, a social media misstep, or even an inaccurate news article can quickly snowball, impacting your brand image, customer trust, and ultimately, your bottom line. Think of your online reputation as a digital fortress that needs constant vigilance and upkeep. Here’s your battle plan…
Why Hiring a Fractional CMO Is a Smart Business Move
Companies of all sizes are under pressure to maintain a strong digital presence, drive revenue, and manage a complex array of marketing channels. However, hiring a full-time Chief Marketing Officer (CMO) is often out of reach for many small and mid-sized companies due to the significant cost and long-term commitment. This is where hiring a…
Ten Things I wish I knew…
Ah, the wisdom of hindsight! It’s amazing what experience can teach you. Here are 10 things I wish I knew as an early marketer, which might help you navigate your own journey: Bonus: Don’t take yourself too seriously! Marketing can be fun and creative. Embrace the challenges, enjoy the process, and remember to have a…
The Marketing Landscape for New Grads
It’s exciting to be a new marketing grad in 2024-2025, with so many opportunities emerging! However, predicting exact salaries is tricky, as it depends on several factors. Here’s a breakdown of what you can reasonably expect, based on current data and trends: Average Starting Salaries: Factors Influencing Salary: Beyond the Numbers: Resources for Salary Research:…
Reasons Consistency is Key in Public Relations
Consistency is the key to unlocking the true power of PR and content activities. It’s not enough to just send out a press release every now and then or publish a blog post when you feel like it. To truly build brand awareness, establish thought leadership, and drive meaningful engagement, you need a consistent and…
Choosing the Right Social Media Platforms for Your Brand
How can a business choose the right social media platforms to use when representing their brand? Choosing the right social media platforms for your brand is crucial for maximizing your reach, engagement, and ultimately, your return on investment. It’s not about being on every platform, but about being on the platforms where your target audience…
Why Marketing Metrics Matter: Turning Data into Dollars
Marketers are swimming in a sea of information. Website visits, social media engagement, email open rates – the metrics are endless. But with so much data available, it’s easy to get lost in the numbers and lose sight of what truly matters. So, why should marketers care about these metrics? The answer is simple: because marketing…
How an MBA Can Make a Marketer More Valuable
Professionals are expected to stay ahead of trends, understand consumer behavior, and deliver results that drive business growth. While creativity and marketing expertise are crucial, there is increasing recognition of the value that a Master of Business Administration (MBA) can bring to a marketing career. An MBA equips marketers with the broader business acumen, leadership skills, and…
How AI Will Change the Face of Marketing in the Future
Artificial Intelligence (AI) is already transforming many industries, and marketing is no exception. As AI technology becomes more advanced, its impact on marketing will grow exponentially, revolutionizing how brands reach and engage customers. From automating tasks to delivering personalized experiences, AI is poised to change the face of marketing in profound ways. Let’s explore the…
